Helping people customize
It seems the times they are a changing. If your web site does not look and function correctly on a phone then you have to be happy with half the amount of people seeing it. That is correct and it will probably be even more important in the years to come.
Build with the tools of today
This is what we do. We design site that will be compatible with the web standards of the future. In this way your site will not go out of date as the standards change.